2025 European Outdoor Display Market Trends
For European buyers and dealers, it is too important to understand the outdoor display market trends, which directly affects whether our business can make a big profit. Let’s learn about the trends in this market in 2025, as well as practical procurement strategies.
Outdoor Display Digital Signage Use Cases
1. Market trend analysis
(I) Outdoor display under the wave of digitalization
It is estimated that revenue will reach USD 18.4149 billion by 2030, with an annual compound growth rate of 8.5% during the 2025-2030 period. This is super good news. In the streets and alleys of Europe, there were fewer and fewer billboards that used to post posters, and instead they were shiny electronic screens that could play various cool videos. This means that if buyers and dealers seize this opportunity and buy the right goods, the order will fly over like snowflakes.
(II) Opportunities brought by technology
Consumers' requirements for outdoor display screens are getting higher and higher. The high-resolution display can present ultra-clear and realistic images, just like moving a cinema outdoors. Therefore, when purchasing, you have to focus on those products with high resolution to meet the needs of consumers.
Energy-saving technology is popular: Europeans attach great importance to environmental protection, and outdoor display is no exception. The energy-saving display can not only help advertisers save electricity bills, but also conform to European environmental protection concepts.
The rise of interactive functions: Now everyone is used to the feeling of interaction. Outdoor displays have also begun to develop in this regard, such as 3D display and touch screen interface technologies, which can allow consumers to interact with outdoor advertisements intimately.
Outdoor Display Bus Station Use Cases
(III) Environmental protection needs promote product upgrades
European countries are vigorously promoting carbon neutrality policies, and outdoor LEDs show that due to high energy consumption, the pressure to reduce emissions is not small. Advertising operators and municipal departments have increasingly demanded for environmentally friendly and energy-saving products.
(IV) Application scenarios continue to expand
Continuous innovation in the advertising field: In the advertising field, you can now combine various creativity to create more attractive advertising.
Application in the field of traffic management: In terms of traffic management, it can be used to display traffic information, such as real-time road conditions, traffic control notifications, etc. When the driver is driving, he can timely understand the road conditions ahead through the outdoor display screen on the side of the road and make plans in advance, which can greatly improve traffic efficiency.
Applications in the fields of sports events and public services: In sports events, outdoor displays can be used to display event scores and live game screens, so that fans can feel the passion of the game outside the stadium. In terms of public services, such as the outdoor display screens of bus stops and subway stations, they can be used to display public transportation schedules, weather forecasts and other information to facilitate citizens' lives.