Adapting campaigns based on customer responses and audience data insights is well established in the fast-paced digitally savvy advertising industry. In this aspect we all know digital signage has ability to updating advertisement in real time.
This type of advertising can now track consumer behavior, via first and third party data, including geography, postcode and post-exposure metrics such as footfall and in-store or online purchases. In fact, an audience-led, programmatic selling strategy can target people with a specific purchase intent, income, age or other factors, which allows a campaign to be triggered or adapted in near real-time.
Aso, the attractivity between digital advertising and printing is vast than your imaging.
For example, 12 posters across environments in a city centre, could deliver up to 10% SoT with 1.9M impressions. If you instead those posters with same size LCD display, such as 32-inch, this data could be few times larger because of the information you “sending” to the audiences are multiple times.
The final point is environment friendly, the pollution of the consumption of electricity of LCD signage actually lower than the printing, people have multiple clean energy include solar and wind; every time we initial a printing advertising, thousands of trees been cut and toxic dye will been discharging, the most horrify thing is the printing it self is unrecycled and will continue polluting the environment because of the fade and broken.
