In this era of "looking at faces", the first sight of a store will affect whether a customer will make the first transaction. The 48.5-inch stretched high-brightness TFT LCD display solution we tailored for KFC stores, with its extremely slender proportions and a maximum visible brightness of 5000nits in the sun, brings a shocking presentation to the menu outside the door, promotional posters, and brand videos. Whether it is the scorching sun at noon or the lights at night, this screen can ensure that information arrives accurately and visual conversion is efficient.

Ultra-thin body, flexible installation, 7×24 all-weather stable operation, it is not only a screen, but also a "digital sign" for the store to attract customers. Let technology become part of marketing and let the brand enter the sight of more people.

What factors should KFC stores consider when choosing stretched high-brightness TFT LCD

KFC stores need to take into account brand image, usage scenarios, stability and return on investment when choosing stretched high brightness TFT LCD displays for outdoor or window displays. Here are some key considerations to help you choose a more accurate and efficient model:

1. Display brightness and outdoor visibility

Key indicators: Brightness must be ≥3000 nits, and 4000 nits or more is recommended.（RisingStar:5000nits）

KFC is mostly located in high-traffic commercial streets or squares, facing direct sunlight, and needs to ensure that it is still clearly visible under strong light during the day.

High-brightness TFT LCD can ensure that menus, promotional advertisements, and brand content are presented "eye-catchingly" all day long, effectively increasing the store entry rate.

2. Stretched screen ratio and content adaptation

Stretchable screens (such as 48.5-inch 32:9 or longer ratios) can be perfectly embedded in narrow and long areas such as door lintels, window sills, and advertising light boxes.

It can realize innovative content display such as multi-language menu bars, real-time event notifications, and promotional sliders, which is more in line with the fast-paced information update needs of the fast-food industry.

3. Industrial-grade reliability and weather resistance

KFC stores are usually open all year round and run for a long time, which requires extremely high stability of display equipment.

The screen should be dustproof and waterproof (IP65 or above is recommended) and suitable for all weather environments.

Use industrial-grade LCD modules to support 7×24 hours of uninterrupted operation, and the recommended lifespan is ≥50,000 hours.

4. Installation flexibility and aesthetics

The store design style is unified, requiring the screen to be ultra-thin and lightweight, with a narrow frame and easy to embed, and naturally integrated with the existing door head or window.

Supports horizontal/vertical installation, wall-mounted/embedded/hanging installation, which facilitates the rapid replication and deployment of chain stores.

5. Intelligent content management system (CMS) compatibility

Supports docking with the remote content push system of KFC headquarters to achieve unified content scheduling or regional customized promotion in stores across the country.

The screen must support HDMI, LAN, USB or Android/embedded system platform to facilitate content updates and system integration.

6. Energy consumption control and heat dissipation efficiency

The high-brightness screen consumes a lot of power, and a low-power drive solution + high-efficiency heat dissipation system (such as air cooling or passive heat dissipation aluminum backplane) is required to control operating costs and extend life.

Feedback from KFC store project

As the person in charge of a KFC store located on the main road of a business district, we have been looking for a display method that can attract the attention of passers-by without taking up window space. Since the installation of the 48.5-inch stretchable high-brightness TFT LCD display, the effect is very obvious.

The most direct change is that customers stop more often. The screen brightness is very high, and even at noon when the sun is the strongest, the promotional information is still very clear. We scroll the new products, packages, and member QR codes to deliver promotional information to customers as soon as possible, attracting customers to shop in the store, and increasing sales by 20%.

What is even more surprising is that the appearance of this screen is very coordinated, and the stretching ratio is just embedded above the door head. It looks very technological and improves the overall image of the store. In general, this is an investment that truly improves customer experience and store efficiency. We are already considering installing it in other stores.

Why customers choose RisingStar

In fast-paced commercial districts and crowded community centers, the facade of each KFC store is the "first battlefield" of the brand.

In order to more effectively attract customers' attention, convey event information and enhance the overall brand image, more and more stores have chosen RisingStar's stretched high-brightness TFT LCD display.

RisingStar is designed for chain store scenes and provides strip screen solutions in various sizes from 19.5 inches to 86 inches. It is especially suitable for narrow areas such as door heads, windows, and door edges to maximize space utilization and create a more modern and technological visual experience.

Its maximum brightness can reach 5000nits, and it adopts a direct backlight design. Even in the strong sunlight at noon, the menu, discounts, and guide content are still clear and eye-catching, effectively attracting passers-by to stop and increase the store entry rate. Compared with traditional light boxes or printed materials, this dynamic and high-brightness digital window has more visual impact and can better respond to the digital consumption habits of young customers.

In addition, RisingStar's screen has

Industrial-grade stability and low-energy consumption design, supporting KFC stores' 7×24-hour long-term operation

All-aluminum structure, light and easy to install, adapting to the needs of chain stores for rapid deployment

Fully waterproof/front waterproof whole machine optional, even in complex weather such as rain, snow, and high temperature, it still operates stably

Each device undergoes -20℃ to 60℃ high and low temperature cycle testing and continuous 240-hour aging testing before leaving the factory to ensure reliable quality

Through RisingStar's stretch screen, KFC not only optimized the store's facade image, but also achieved a simultaneous improvement in marketing communication power, customer retention rate and store conversion rate. It is an ideal choice for store smart upgrades in the new retail era.

📋 48.5-Inch Stretch a-Si TFT-LCD Panel – Technical Specifications