In the competitive real estate market, being able to attract attention at first glance directly affects occupancy rate and property value. For real estate operators, outdoor digital signage is no longer just a branding tool, but a strategic asset that can increase engagement, increase inquiries and shorten leasing cycles. Whether promoting high-end residential units, retail spaces or commercial development projects, having a display that is bright and clear in direct sunlight can ensure that your message is always seen by the target audience.

RisingStar's sunlight readable LCD display solution is designed to meet the needs of outdoor real estate environments. It has ultra-high brightness, all-weather durability and long-term reliability, helping operators maximize visibility, increase property exposure, and increase the return on investment from every visit.

Why Digital Real Estate Projects Need Sunlight Readable LCD Displays

In digital real estate projects, sunlight readable LCD displays are not only a carrier for information display, but also an important tool for improving real estate operation efficiency and commercial value. In the face of strong outdoor light environments, ordinary screens often have severe reflections and blurred content, which directly affects the effectiveness of publicity. Sunlight-readable LCD screens, with their ultra-high brightness and anti-reflective technology, can clearly present property information, rental and sales dynamics, advertising content, etc. even in the hot sun, ensuring the visibility and dissemination of information around the clock.

For real estate operators, this high-visibility display technology means higher customer visit rates, stronger project exposure, and faster sales conversion. At the same time, it can also reduce the update cost of paper promotional materials, realize remote information management and real-time content updates, and improve the overall level of intelligent operation. Sunlight-readable LCD screens are becoming a key link in the digitalization and efficient operation of digital real estate.

Application of sunlight-readable LCD screens in digital real estate

In digital real estate applications, sunlight-readable LCD screens are strategically deployed in outdoor places with high traffic and critical visibility. Common installation points include property entrances, sales offices, rental centers, self-service terminals facing sidewalks, community bulletin boards, and roadside digital billboards. These screens display real-time listing information, virtual tours, price updates, listing information, and promotional content - maintaining excellent clarity even in direct sunlight. By providing dynamic and always-visible information, these screens help real estate operators attract potential buyers and tenants, simplify communication processes, and enhance the overall image of the property.

Case study of cooperation between digital real estate operators and RisingStar

A well-known international real estate operator has adopted the sunlight-readable LCD display solution provided by RisingStar in several of its high-end residential communities and commercial real estate projects in North America for information display in key locations such as project entrances, sales center exterior walls, and outdoor advertising spaces. In the past, the operator used traditional light boxes and ordinary display screens, which often made the content difficult to identify due to direct sunlight, and the publicity effect was limited. Since upgrading to RisingStar high-brightness display devices, visitors can clearly obtain property information, sales progress, and rental advertisements during the day, greatly improving information accessibility and visual appeal.

Data shows that within three months after the operator adopted the sunlight-readable screen, the number of customer visits increased by 28%, and the on-site consultation rate increased by more than 35%. At the same time, with the help of the remote content management system, they have achieved simultaneous content updates in multiple locations, greatly reducing manual maintenance costs. The operator highly praised RisingStar's display technology and service capabilities, and has now promoted the solution to its other real estate projects around the world.

What RisingStar can bring to digital real estate operators

RisingStar focuses on high-brightness sunlight readable LCD display technology, providing digital real estate operators with a complete set of stable, reliable and excellent outdoor information display solutions. The display we provide adopts a direct-down backlight design with a maximum brightness of 5000nits. The outdoor brightness covers a variety of specifications of 2500/3000/4000/5000nits, ensuring that even in strong sunlight, clear and visible advertising and information display can be achieved, effectively improving project exposure and customer visit rate.

Our products have the advantages of high contrast, industrial-grade stability, low energy consumption, low heat generation, and lightweight aluminum structure. The screen is thin and light, and the service life is up to 50,000 hours. Before leaving the factory, each device undergoes a 240-hour extreme temperature cycle test from -20℃ to 60℃ and a 24-48-hour continuous operation aging test to eliminate early failures to the maximum extent and ensure that the equipment can operate stably for a long time in various outdoor environments.

RisingStar supports OEM/ODM customization services and can provide a variety of product forms from modules, open displays to fully waterproof complete machines, front waterproof complete machines, etc., to meet the diversified application needs of digital real estate in different scenarios. The product has IP66 waterproof rating, IK10 protection rating, 2K/4K high-definition resolution options, and is widely used in real estate project entrances and exits, sales centers, community bulletin boards, outdoor advertising towers and other places.

With a variety of size specifications (from 10.1 inches to 110 inches, as well as a variety of bar screen sizes and 4:3 display ratios available), RisingStar provides digital real estate operators with professional, flexible and reliable outdoor display solutions, helping to realize information visualization, intelligent publicity, and digital management, and comprehensively enhance project value and customer experience.

Development trend of sunlight-readable LCD screens in digital real estate

With the accelerated integration of digital technology in the real estate industry, sunlight-readable LCD screens are becoming one of the key standards for the development of digital real estate. According to Statista data, the global digital signage market is expected to reach $32.7 billion in 2026, with outdoor applications accounting for a growing share. As one of the important industries, real estate is introducing outdoor digital display technology on a large scale to replace traditional advertising and announcement methods.

Argument: Sunlight readable LCD screens are gradually becoming the core equipment for enhancing the value of digital real estate projects and user experience.

Argument: Ordinary display screens are prone to reflection and insufficient brightness under strong outdoor light conditions, which greatly reduces the ability to spread information. Sunlight-readable LCD screens can provide up to 5000nits brightness, high contrast and all-weather visibility, ensuring that information is clearly presented in various lighting environments. Data shows that in real estate projects using high-brightness displays, the reading rate of advertising information has increased by 42%, and the number of on-site consultations has increased by an average of more than 30%.

Argumentation: As real estate projects develop from single sales to comprehensive service and smart communities, the demand for information display is becoming more diversified and real-time. Sunlight-readable LCD screens are gradually replacing traditional outdoor posters and light boxes due to their high brightness, waterproof, anti-collision, low power consumption, remote management capabilities, etc., and have become the preferred tool for digital real estate in publicity, guidance, rental and sales information display, etc. It not only enhances the intelligent image of real estate projects, but also brings higher conversion efficiency and operational returns to operators.

75 inch digital real estate sunlight readable display technical parameters