75 inch window facing display UHD 4000 nits high brightness, LG 75XS4G

Powerful Visibility for Storefronts and Window Advertising

In modern retail and public environments, storefront displays have become one of the most critical touchpoints to capture customer attention. However, using conventional TVs or commercial monitors behind glass often results in poor visibility, screen blackening, or washed-out images under direct sunlight. To overcome these challenges, LG has developed the 75-inch Window Facing Display (Model: 75XS4G), a specialized high brightness UHD screen designed for window installations.

With 4000 nits ultra-high brightness, advanced anti-reflection coating, and reliable thermal management, the 75XS4G ensures clear, vivid, and impactful content delivery even in direct sunlight.

RisingStar product images

Application examples

Why Choose a Window Facing Display?

Installing a display in a window environment introduces several unique challenges:

• Sunlight readability – Outdoor light levels often exceed 50,000 lux, making conventional 300–500 nit displays unreadable.

• Glare and reflections – Glass surfaces intensify reflections, reducing contrast and legibility.

• Heat management – Sunlight exposure can raise panel temperatures and cause screen blackening if not properly designed.

• 24/7 operation – Retail and transportation hubs require continuous, reliable display performance.

A window facing display is engineered specifically to address these issues, ensuring consistent performance, longevity, and customer engagement.

Key Features of the LG 75XS4G Window Facing Display

• Ultra-High Brightness (4000 nits)
  Delivers crystal-clear visibility even in direct sunlight, ensuring advertisements remain impactful at all times of day.

• UHD 4K Resolution
  Produces sharp text, vivid colors, and detailed visuals, enhancing brand image and professional presentation.

• Anti-Reflection Coating
  Reduces glare and external light interference, improving readability in glass-facing environments.

• Slim, Modern Design
  Narrow bezel and sleek construction seamlessly integrate into storefronts without obstructing the customer view.

• Thermal Management & Reliability
  Designed to withstand prolonged heat exposure, with high-Tni (thermal resistant) panels and intelligent cooling solutions that prevent blackening.

• Auto Brightness Control
  Built-in sensors adjust brightness dynamically based on ambient light, optimizing visibility while reducing power consumption.

• Flexible Installation Options
  Supports portrait or landscape orientation, single or dual-sided configurations, depending on window layout and marketing needs.

• 24/7 Operation Ready
  Engineered for continuous performance in demanding retail and public environments.

Technical Specifications

(Note: Specifications are subject to change; please confirm with RisingStar for the latest datasheet.)

Application Scenarios

The 75-inch Window Facing Display is widely used across industries where high visibility and reliable operation are essential:

• Retail Storefronts – Fashion boutiques, electronics shops, and shopping malls use window displays to promote seasonal offers and new arrivals.

• Quick-Service Restaurants & Cafés – Eye-catching menus and promotions attract customers walking by.

• Banking & Financial Institutions – Showcase investment plans and digital services through glass façades.

• Automotive Showrooms – Highlight new car models, promotional campaigns, or service offerings.

• Airports & Transportation Hubs – Passenger information and advertising in high-traffic areas.

• Exhibitions & Museums – Welcome messages, event details, and sponsorship promotions.

Case Example:
A global fashion brand deployed LG 75XS4G displays across its flagship stores in New York and Paris. By upgrading from standard monitors to 4000-nit window-facing displays, the brand reported a 23% increase in customer engagement measured by foot traffic and dwell time.

How to Select the Right Window Facing Display

When planning a window display project, consider the following factors:

1. Brightness Requirement

• Indoor / shaded environment: 1000–2000 nits

• Semi-outdoor or bright atrium: 2500–3000 nits

• Direct sunlight exposure: 3500–5000 nits (recommended)

2. Panel Durability & Heat Resistance
   Choose high-Tni LCDs to prevent blackening at high surface temperatures.

3. Size & Viewing Distance
   A 75-inch screen is ideal for large storefronts or viewing distances of 3–5 meters.

4. Glare Control
   Ensure anti-reflection and anti-glare coatings are included.

5. Content Management System (CMS)
   Remote scheduling, cloud updates, and multi-store content control improve operational efficiency.

6. Installation & Mounting
   Proper ventilation and secure mounting structures are crucial for window deployments.

7. Energy Efficiency
   Auto brightness adjustment reduces power consumption while maintaining optimal visibility.

Frequently Asked Questions (FAQ)

Q1: Why can’t regular TVs be used for window advertising?
A: Standard TVs have brightness levels around 300–500 nits, which are not sufficient for direct sunlight environments. They also lack thermal protection, making them prone to overheating and screen damage.

Q2: What makes 4000 nits brightness important?
A: At 4000 nits, the display remains sunlight readable even under midday direct exposure, ensuring content visibility without fading or washout.

Q3: Will the display blacken under sunlight?
A: No. The LG 75XS4G uses high-Tni panels that withstand higher surface temperatures, preventing blackening.

Q4: Can the display run continuously?
A: Yes, the product is designed for 24/7 operation, suitable for retail chains, airports, and other non-stop environments.

Q5: Does the display support dual-side installation?
A: Yes, depending on the configuration, the 75XS4G can support dual display setups, enabling both outdoor and indoor content delivery.

Trust & Reliability

• Global Brand Partnership – Built with LG professional display technology, ensuring consistent quality and performance.

• Certified Standards – Compliance with CE, RoHS, and UL certifications for safety and environmental responsibility.

• RisingStar Support – Localized service, extended warranties, and expert installation guidance.

• Proven Deployments – Trusted by global retail brands, banks, and transport authorities worldwide.

Conclusion

The LG 75XS4G 75-inch Window Facing Display combines 4000-nit ultra-high brightness, UHD clarity, and robust thermal management, making it the ideal solution for storefront advertising and glass-facing environments. Whether you are a retailer, bank, QSR, or transportation hub, this display guarantees impactful visuals that drive engagement, foot traffic, and brand recognition.

📩 Contact RisingStar today to request a datasheet, project consultation, or a live demo of the 75XS4G window facing display.

Other Descriptions

And with the customized 4000nits brightness and wide view angle 178*178,  this our high brightness window facing display can boasts high visiblilty even in a bright environment, can develiry the information and let the contents are readable even to those wearing polarized sunglasses.

And with built-in light sensor, this UHD screen brightness can automitically adjusts according to the surrounding light, save energy, reduce cost and extend the display life. 

Our display is optional with android RK3288 Quad core Cortex-A17 + GPU Mail-t764,and built-in wifi, 4g(optional), feature with free contents management software, it supports to targets its display content to the final customers via lan network, it allows the users to monitor the unit, make any update and control it remotely in real time.

Risingstar manufactures widest variety of ultra-high brightness displayin the industry, size from 32 inch to 86 inch, and brightness level from 2500 to 5500nits.

OEM and ODM are welcomed!

Risingstar is a professional highlight LCD manufacturer from China, specializes in manufacturing and distributing all types of LCD module, LCD monitors, outdoor and indoor digital signage and goods are exported all of the world, could customize the products based on the customer needs with a competitive price, RisingLCD is your best choice!