Digital signage and retail out of home

calendar_month Aug 20, 2024
person By RisingStar Engineering Team

Research from global data and analytics consulting firm, Analytic Partners reveals retail out of home - or ROOH - is doing a lot of the heavy lifting to drive ROI for brands, delivering 1.5x more effectiveness against total out of home.


Out of home is good, out of home digital signage has been around forever. An original advertising format with its scale, presence and ability to always reach an audience all contributing to its success in outperforming market growth.


For advertisers, It goes beyond audience reach, as DOOH is a great synergy driver. It improves the performance of other media channels and when combined with the likes of onlie and TV, it only increases ROI for brands, when compared to those channels in isolation.


Digital out of home is at the forefront of retail out of home, going that next level in capitalising on the unique context of the retail environment to deliver tangible results. This is our sweet spot and for us, we are looking for retailer to retail our LCD products to the worldwide.


Risingstar could offer multiple DOOH solution to our customers, from the LCD panels to the whole info kiosk, maximum working temperature of our products can reaching 80℃, it is the suitable choice for any brand who want retail out of the home and replacing the traditional printing advertisement, for the more details please contact with us.



About the author

RisingStar Engineering Team

Display engineering, thermal design & technical documentation — Shenzhen, China

The RisingStar Engineering Team is the technical core behind every display we ship. Based at our 4,000 m² ISO 9001-certified facility in Shenzhen — home to a Class 10,000 cleanroom — our engineers have specialised in high-brightness, sunlight-readable LCD technology since 2009, covering optical design, thermal management, structural sealing and system integration.

Working directly with Tier-1 panel partners including LG Display, AUO, INNOLUX, BOE and Tianma, the team tunes luminance from 500 to 5,000 nits, engineers IP65/IP66 enclosures, and validates 24/7 performance across a -20°C to 70°C operating range with a service life of up to 50,000 hours. Every unit leaves the line under 100% factory inspection — from 7" panels and open-frame modules to 100" outdoor totems and ultra-wide stretch bars.

Our engineers also write and review the articles published here. Instead of paraphrasing marketing material, they draw on hands-on deployment experience in outdoor advertising, retail window displays, EV charging, transportation PIDS, food processing and industrial HMI — so specifiers and integrators can choose hardware on verified figures.

  • Since 2009 17 years of display engineering
  • 4,000 m² facility ISO 9001 certified, Class 10,000 cleanroom
  • 500+ clients Delivered across 50+ countries
  • 500–5,000 nits IP65/IP66 · -20°C to 70°C · 50,000 h lifespan

verified Reviewed by the RisingStar Engineering Team · Aug 20, 2024

Talk to an engineer arrow_forward
Share: link
arrow_back Previous Article
Electronics is introducing its advanced Anti-Discoloration technology for outdoor digital signage
Next Article arrow_forward
Ads in public transit is recovery after the pandemic

Keep exploring

More from RisingStar

Request a
Solution

Please use the form to send us
detailed requirements