Adapting campaigns based on customer responses and audience data insights is well established in the fast-paced digitally savvy advertising industry. In this aspect we all know digital signage has ability to updating advertisement in real time.
This type of advertising can now track consumer behavior, via first and third party data, including geography, postcode and post-exposure metrics such as footfall and in-store or online purchases. In fact, an audience-led, programmatic selling strategy can target people with a specific purchase intent, income, age or other factors, which allows a campaign to be triggered or adapted in near real-time.
Aso, the attractivity between digital advertising and printing is vast than your imaging.
For example, 12 posters across environments in a city centre, could deliver up to 10% SoT with 1.9M impressions. If you instead those posters with same size LCD display, such as 32-inch, this data could be few times larger because of the information you “sending” to the audiences are multiple times.
The final point is environment friendly, the pollution of the consumption of electricity of LCD signage actually lower than the printing, people have multiple clean energy include solar and wind; every time we initial a printing advertising, thousands of trees been cut and toxic dye will been discharging, the most horrify thing is the printing it self is unrecycled and will continue polluting the environment because of the fade and broken.
engineering
About the author
RisingStar Engineering Team
Display engineering, thermal design & technical documentation
— Shenzhen, China
The RisingStar Engineering Team is the technical core behind every display
we ship. Based at our 4,000 m² ISO 9001-certified facility in Shenzhen — home to
a Class 10,000 cleanroom — our engineers have specialised in high-brightness,
sunlight-readable LCD technology since 2009, covering optical design, thermal management,
structural sealing and system integration.
Working directly with Tier-1 panel partners including LG Display, AUO, INNOLUX, BOE
and Tianma, the team tunes luminance from 500 to 5,000 nits, engineers
IP65/IP66 enclosures, and validates 24/7 performance across a -20°C to 70°C
operating range with a service life of up to 50,000 hours. Every unit leaves the line under
100% factory inspection — from 7" panels and open-frame modules to 100" outdoor totems
and ultra-wide stretch bars.
Our engineers also write and review the articles published here. Instead of paraphrasing
marketing material, they draw on hands-on deployment experience in outdoor advertising,
retail window displays, EV charging, transportation PIDS, food processing and industrial
HMI — so specifiers and integrators can choose hardware on verified figures.
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Since 2009
17 years of display engineering
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4,000 m² facility
ISO 9001 certified, Class 10,000 cleanroom
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500+ clients
Delivered across 50+ countries
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500–5,000 nits
IP65/IP66 · -20°C to 70°C · 50,000 h
lifespan
